SUPERMARKETS LAUNCH ORGANIC BOX SCHEMESAs reported on the 'This is Devon Website'
11:00 - 02 August 2006
Organic farmers will lose the niche market in delivering boxes of fresh fruit and vegetables to people's doors as supermarkets plan to muscle in on their success. The organic sector is the fastest growing in the food industry - sales have increased by 30 per cent each year.
Farmers in the Westcountry were the first to introduce the organic box scheme, which delivers fresh seasonal fruit and vegetables direct to customers every week.
Now supermarket giants Tesco and Sainsbury are introducing their own organic box schemes.
Robin Maynard from the Soil Association, the organic food industry's governing body, said yesterday: "The Soil Association welcomes anything that increases people's awareness of local, seasonal organic food.
"But if it is based on the same old distribution networks which are trucking food across the country, generating carbon footprints and damaging the environment, it undermines the whole principle of supporting your local organic farmers."
Riverford Farm, near Totnes, is one of the largest organic farms in the Westcountry, delivering fresh produce to their customers' doors. Each week they distribute around 30,000 boxes.
Spokesman Philip White said that this was not the first time the supermarkets had tried to introduce the organic box scheme. But he said that this time they had done far more research. He said: "The supermarkets have been focusing on the massive growth of the organic market and they want a piece of it.
"It's a double-edged sword. The increased emphasis on the organic market by supermarkets could be a good thing in bringing it to the attention of the wider population. But the box scheme was one of the few niche markets in the food industry that farmers effectively had some degree of control in, which might be lost."
Over the next few weeks both Tesco and Sainsbury will launch their online organic box schemes. Both supermarkets are initially launching pilot schemes, Tesco focusing on South London and Sainsbury offering it to customers in East Midlands and East Anglia.
Tesco say the bulk of the produce will come from four main suppliers in East Anglia, but they say they will also try to find organic producers in other areas of the country.
Sainsbury's say that its produce will be sourced from UK organic farms and the boxes will be sent from a central Cambridgeshire distribution centre.
They are also finding out how the UK could produce more exotic vegetables such as aubergines and chillies.
Ben Moseley, from Rod and Bens organic farm near Exeter, thinks people choose their local organic box scheme for many different reasons. He doesn't think the farm will be threatened by the supermarkets' organic box schemes.
He said: "I'm certainly not quaking in my boots. We are a small mixed farm and we know a lot of our customers personally.
"Supermarket box schemes and local box schemes are almost incomparable. People come to the farm and see how things are grown.
"We are confident in what we do and how we operate and we have a very loyal customer base."
Sainsbury's are introducing their organic box schemes at the end of August priced at £15 and Tesco in early September at £11.
Mr Maynard is concerned that the supermarket giants may force prices down, putting pressure on smaller organic farms to compete.
He said: "This movement shows how successful the local grass roots scheme has been. But we are keeping an eyebrow cocked. Are they going to treat their suppliers fairly or are they going to price cut?"